1. Multi Screen Advertising Market Overview
1.1 Definitions and Scope
2. Multi Screen Advertising Market – Executive Summary
2.1 Market Revenue, Market Size and Key Trends by Company
2.2 Key trends By Device Platform
2.3 Key trends segmented by Geography
3. Multi Screen Advertising Market – Market Landscape
3.1 Comparative Analysis
3.1.1 Product/Company Benchmarking-Top 5 Companies
3.1.2 Top 5 Financial Analysis
3.1.3 Market Value Split by Top 5 Companies
3.1.4 Patent Analysis
3.1.5 Pricing Analysis (Comparison of General Price of Industry Solutions)
4. Multi Screen Advertising Market – Market Forces
4.1 Market Drivers
4.2 Market Constraints
4.3 Porters five force model
4.3.1 Bargaining power of suppliers
4.3.2 Bargaining powers of customers
4.3.3 Threat of new entrants
4.3.4 Rivalry among existing players
4.3.5 Threat of substitutes
5. Multi Screen Advertising Market – By Strategic Analysis (Market Size -$Million/Billion)
5.1 Value Chain Analysis
5.2 Opportunities Analysis
5.3 Product Life Cycle/Market Life Cycle Analysis
6. Multi Screen Advertising Market – By Device Platform (Market Size -$Million/Billion)
6.1 Desktop/Laptop
6.2 Mobile Devices
6.3 Gaming Consoles
6.4 Televisions
6.5 Others
7. Multi Screen Advertising Market – By Type (Market Size -$Million/Billion)
7.1 Software
7.2 Services
8. Multi Screen Advertising Market – By Ad Content (Market Size -$Million/Billion)
8.1 Static
8.2 Dynamic
8.3 Interactive
9. Multi Screen Advertising Market – By Ad Format (Market Size -$Million/Billion)
9.1 In App Ads
9.2 In Page Executions
9.3 Overlays
9.4 Pre and Mid Roll Ads
10. Multi Screen Advertising Market – By Geography (Market Size -$Million/Billion)
10.1 North America
10.1.1 U.S
10.1.2 Canada
10.1.3 Mexico
10.2 Europe
10.2.1 Germany
10.2.2 France
10.2.3 UK
10.2.4 Italy
10.2.5 Spain
10.2.6 Russia
10.2.7 Netherlands
10.2.8 Others
10.3 APAC
10.3.1 China
10.3.2 Japan
10.3.3 South Korea
10.3.4 India
10.3.5 Australia
10.3.6 Indonesia
10.3.7 Malaysia
10.3.8 Others
10.4 South America
10.4.1 Brazil
10.4.2 Argentina
10.4.3 Chile
10.4.4 Colombia
10.4.5 Others
10.5 RoW
10.5.1 Middle East
10.5.2 Africa
11. Multi Screen Advertising Market – Market Entropy
11.1 New product launches
11.2 M&A’s, collaborations, JVs and partnerships
12. Multi Screen Advertising Market – Company Analysis
12.1 Company 1
12.2 Company 2
12.3 Company 3
12.4 Company 4
12.5 Company 5
12.6 Company 6
12.7 Company 7
12.8 Company 8
12.9 Company 9
12.10 Company 10
Report Description
Overview
멀티 스크린 광고 시장은 다양한 디지털 기기에서 광고를 전송하는 방식을 포함하며, 특히 모바일, 데스크탑, 게임 콘솔, TV 등 여러 플랫폼에서 광고를 통해 브랜드 가시성을 극대화합니다.
Segment
멀티 스크린 광고 시장은 장치 플랫폼별로 데스크탑/랩탑, 모바일 장치, 게임 콘솔, TV 등으로 세분화되며, 광고 콘텐츠는 소프트웨어와 서비스로 구분됩니다. 광고 콘텐츠는 정적, 동적, 상호작용 형식으로 제공되며, 광고 형식으로는 인앱 광고, 페이지 내 실행, 오버레이, 사전 및 중간 롤 광고가 있습니다.
Key Takeaways
모바일 기기 사용의 확산과 다양한 플랫폼을 통한 광고가 중요한 성장 요인으로 작용하며, 특히 북미와 유럽 시장에서의 수요가 두드러집니다. 소비자와의 상호작용을 높이는 인터랙티브 광고 콘텐츠가 인기입니다.